![]() If you ever wondered how the name came to be, it actually makes a lot of sense when you hear the story. “Squishmallows are one of those things that have struck lightning, and it all came together to strike a chord for everyone from eight 108!” “Squishmallows were developed to bring joy to fans of all ages with relatable personalities and squads that are super fun to collect and hunt,” Runken tells PEOPLE. Curious to learn more, we spoke with Gerhard Runken, Senior Vice President of Brand & Marketing, to learn everything about the adorable plush toys, like how the name came to be, how the brand amassed such a big following, and which Squishmallows are predicted to be the most popular of 2023. Currently, there are over 500 characters to choose from. Each character has a super distinct personality and even has an in-depth backstory, which is what makes them so covetable and relatable.The collective toys have been seen all over TikTok and been favored by celebrities ranging from Lady Gaga to Kim Kardashian and Jessica Simpson, to name a few. Squishmallows are super soft plush toys that have been touted as Gen Alpha’s version of the iconic Beanie Beanies, and rightfully so. The cozy and cuddly plush toy has amassed a gigantic following and has become a global phenomenon since debuting in 2017. We found out that it is the first limited edition Squishmallow with only 500 copies made.įrom Halloween Squishmallows to Christmas Squishmallows, these plushies created by the Kelly Toy Company definitely topped the Beanie Babies of the 90s!ĭue to the comfort they provide and, of course, their bursting personality, some Squishmallows were easily selling out and were soon considered as the “rare ones.”Ī common Squishmallow is typically affordable, but the most expensive Squishmallows ever sold reached up to thousand dollars.It’s pretty impossible to be looking for a children’s toy and not come across the über viral Squishmallows. ![]() The 16" Jack The Black Cat is the rarest Squishmallow. Also, it is one of the most expensive squishmallow.Īlso, we learned that Calico Cat is another Squishmallow hard to find these days. Jack the Black Cat is the rarest squishmallow, and it is very rare that there are only 500 in circulation (limited edition plushies). Some rare Squishmallows may cost from $500 to $2,000 in auction sites, depending on how relevant it meets customer demands. There are a couple of Aldi grocery store exclusive Squishmallows (like Jack the Black Cat- limited edition) during the second half of the pandemic. The price of most Squishmallows ranges from $10-$40, depending on the Squishmallow's size and design. Baby Yoda is a Squishmallow that is 100% adorable, lovable, and of course, huggable.Īlso, the Valentine squad are popular these days.īut what's the biggest Squishmallow in the world? How much are Squishmallows worth? He doesn’t talk or move but has a powerful force of “snuggability.”īaby Yoda has a green pastel color and big round eyes. He is one of the most adorable Squishmallows, which is why most retailers always sell out at a limited time! What is the most sought after Squishmallow?īaby Yoda is one of the most sought-after (if not the most popular) Squishmallows in the market. He loves going on adventures with his squad. We learned that Cam the Cat from the Easter Squad was the first Squishmallow released. Read: Complete Squishmallows Master List FAQs What was the first Squishmallow?
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